The Diamond Guide

How Prices Are Determined

2009-06-17T00:10:00.000-07:00

Pricing most products is quite easy.
Determine how much it costs to make the
item, how much it costs to market that item,
and then mark it up by 15 – 30% or more.
Simple, right? Well, pricing diamonds isn’t
quite that simple. There are many factors
that are considered when diamonds are
priced.

Diamond prices are determined first by
adding the cost of the rough diamond, the
cost of cutting the diamond, and all other
costs necessary to turn the rough diamond
into a marketable diamond. Depending on
the importance of the diamond, an
independent company may be called in to
certify the grade of the diamond based on
color, cut, clarity, and weight.

At this point, the diamond becomes more
expensive each time it changes hands, until
it finally reaches a retailer, where the price is
raised a bit more. Before reaching the
retailer, however, the diamond must travel
from the mine, to the cutter and polisher, to
the independent grading company, and
then to the Primary market. Once it has
reached the primary market, it will be
purchased by diamond dealers and
wholesalers, and from there it will be sold
to retailers.

As you can see, the earlier you can purchase
a diamond in the process, the lower the cost
of the diamond will be – but not the value.
The value is based on what the diamond will
sell for in the market place – through a retailer.

If you own a diamond, and you have no idea
how much it is worth, you can have it
appraised, but the appraisal may not be
accurate. You will be better off obtaining a
certificate through GIA – Gemological Institute
of America. With the information on this
certificate, you can use a cutter’s guide to
accurately determine what your diamond is
worth.

There are also many diamond price
calculators available. These can be found
on the Internet, and many diamond dealers
use these as well. You must realize, however,
that before you can accurately price a
diamond, without a Diamond Grade Report,
you need to know quite a bit about diamonds,
such as different cuts, clarity, color, and weight
– and how each of those aspects adds to the
value of a diamond, or decreases the value of
the diamond as the case may be.

Again, you will be better off if you get a
Diamond Grading Report on the diamond,
and use that information to look up the price
in one of the guides that the diamond cutting
industry uses. This will give you the most
accurate value of the diamond in your
possession, or of the diamond you are
considering purchasing.

Colored Diamonds

2009-06-06T21:58:00.000-07:00

Colored Diamonds
Fancy colored diamonds are all the rage
these days. Gemologists have developed
new ways to create versions that are
affordable for the average person - by
treating less desirable diamonds. These
less desirable diamonds are treated with
irradiation followed by intense heat. This
turns brown and yellowish diamonds into
beautifully colored diamonds that you can
afford. This produces stunning greens,
blues, yellows, reds, purples and other
colors. These colors are considered
permanent, but there is a possibility
they could change during repairs if a high
heat is used.

Treatments like irradiation make it possible
for more people to own these vividly colored
diamonds. Most natural colored diamonds
are rare and also extremely expensive. When
shopping for colored diamonds you need to
assume that any affordable fancy color
diamond has been treated. Ask about the
stones origin and request to view a lab
certificate to verify authenticity.

Synthetic colored diamonds are another
option if owning a colored diamond is
something you desire but cannot quite afford.
They are real diamonds, but they are created
in a lab.

Natural fancy color diamonds get their
coloring from different trace elements present
in the stones, such as nitrogen, which
produces a yellow diamond. Diamonds can
be colored by exposure to radiation during its
creation. An example of a diamond affected
by radiation is a Green diamond.

Another way that a natural colored diamond
gets color is by its inclusions. Regarded as
flaws and undesirable in a colorless diamond,
inclusions give unique tones and brilliant
flashes of color in a fancy color diamond.
Remember that Natural fancy colored
diamonds are very expensive, any colored
diamond labeled to be sold as natural should
be accompanied by a certificate from a
respected grading lab.

A "fancy" diamond is a natural diamond that
has color. These colors vary from red, green,
purple, violet, orange, blue and pink – and
most shades between. Fancy color shades
vary from faint to intense.

The most famous diamonds in the world are
Color diamonds. The Tiffany Diamond,
which is yellow and the Hope Diamond which
is blue are colored diamonds. Color
diamonds have an amazing financial track
record. The value has never decreased on
wholesale level in more than 30 years. Blue
and pink diamonds have doubled every 5
years of a strong economy. In the 1970’s
you could have bought a very high quality
blue diamond for about 50K and today the
very same stone would be worth between
2 and 3 million.

Selecting Diamonds

2009-06-02T03:21:00.001-07:00

Diamonds are graded for certification by
laboratories using grading criteria. Four of
these criteria are critical to understand when
making a diamond purchase or investment.
Known as the “Four C’s” these criteria are:
color, cut, clarity and carat.

Color is the result of the composition of a
diamond and it does not change. When a
jeweler is describing the color of a diamond
they are referring to the presence or absence
of color in white diamonds. Because a
diamond with no color allows maximum light
to pass through, colorless diamonds are
preferred for their sparkle.

Cut refers to a diamonds reflective quality.
Most diamonds are cut with 58 facets. The
brilliance of diamonds is heavily dependent
on the cut. The different angles and the finish
of a diamond determine its ability to reflect
light and cause its brilliance and fire.
Remember that the cut of a diamond can
have an impact on its durability as well as its
beauty. Some cutting faults can make a
diamond prone to breakage. A diamond
that is cut too thin can also cause light to
leak out of the back and the diamond will
lose some of the sparkle and appear not
to shine. So, as you can see the Cut is
probably the most important of the Four C’s.

During the formation process, inner flaws, or
inclusions occur in most diamonds. The
number and size of these inclusions
determine what is referred to as the clarity
of a diamond. Diamonds that are clear
create more brilliance and therefore are rarer
and highly priced. To be considered
“flawless”, a diamond must have no surface
or internal imperfections visible upon being
viewed by a skilled diamond grader using
10 power magnifications.

Carat is the unit of weight by which diamonds
are measured. One carat is equal to 200
milligrams. A carat is divided into 100
segments called points. 150 points would
equal one and a half carats.

When you go to the store to make that all
important diamond purchase, do not be shy!
Ask questions, get the answers needed to
make an informed purchase. Shopping for
certified diamonds enables you to make an
informed selection. Knowing the “four C’s”
allows you to comparison shop and purchase
the best diamond at a fair price. But, before
making a purchase, shop around and decide
what shapes and styles really appeal to you.
Enjoy your diamond for years to come!

Famous Diamonds

2009-06-02T03:20:00.001-07:00

Among the most well known diamonds is the
Hope. This 45.52 carat steel blue diamond
is currently on display at the Smithsonian.
The legends of the ill-fortune and curse
bestowed on the possessor of the Hope
Diamond are many. This diamond was
donated to the Smithsonian in 1958. The
Hope was originally a rather flat, blocky
110-carat rough.

The Dresden Green stands out among the
natural colored diamonds. It is the largest
green diamond in the world weighing
40.70 carats. This diamond is historic, large
and has a natural green color with a slight
blue overtone. These facts make it virtually
priceless.

The Conde Pink is a pear shaped and
weighs 9.01-carats. This pink diamond was
once owned by Louis XIII.

The Tiffany Yellow diamond a beautiful
canary-yellow octahedron weighing 287.42
in the rough (metric) carats discovered in
either 1877 or 1878 in South Africa. The
gem after cutting boasts the extraordinary
weight of 128.54 carats. And until recently,
was the largest golden-yellow in the world.

The Koh-I-Noor ( Mountain of Light ) is now
among the British Crown Jewels. This
diamond weighs 105.60 carats. First
mentioned in 1304, it is believed to have
been once set in Shah Jehan‘s famous
peacock throne as one of the peacocks eyes.

The Agra is graded as a naturally colored
Fancy Light Pink and weighs 32.34 carats.
It was sold for about 6.9 million in 1990.
Since this sale, it has been modified to a
cushion shape weighing about 28.15 carats.

The Transvaal Blue is pear cut. This blue
diamond weighs 25 carats. It was found in
the Premier Diamond Mine in Transvaal,
South Africa.

The Great Chrysanthemum was discovered
in the summer of 1963, in a South African
diamond field. This 198.28-carat fancy
brown diamond appeared to be a light
honey color in its rough state. However,
after cutting, it proved to be a rich golden
brown, with overtones of sienna and burnt
orange.

The Taylor-Burton Diamond is a pear-shaped
69.42 carat diamond. Cartier of New York
purchased this diamond at an auction in
1969 and christened it "Cartier." The next
day Richard Burton bought the diamond
for Elizabeth Taylor. He renamed it the
"Taylor-Burton”. In 1978, Elizabeth
Taylor put the diamond up for sale.
Prospective buyers had to pay $2,500
each to view the diamond to cover the costs
of showing it. Finally, in June of 1979, the
diamond was sold for nearly $3 million dollars.

Are Diamonds Really Rare?

2009-06-02T03:19:00.001-07:00

When you walk into a jewelry store and see
all the diamonds in all of the various settings
that are for sale, it is difficult to realize that
diamonds are indeed rare. Most people
don’t even stop to consider how that
diamond came to be sitting in that jeweler’s
case! There is quite a bit of work that is done
before a diamond is ready to sell to the
general public!

For every one million diamonds that are
mined, only one will be found that is a quality
one caret diamond. In order to find a two
caret diamond, about five million diamonds
must be mined. More than two hundred tons
of ore must be mined to find one small
diamond, and even then, more than 80%
of the diamonds that are mined are only
good for industrial use, such as diamond
drill bits.

So, the next time you visit your local jewelry
store, ask to see the one carat diamonds.
You should look at this diamond with new
appreciation – knowing that it truly is one
in a million!

The Diamond Guide

2009-06-02T03:18:00.000-07:00

The Diamond Guide was compiled for people with no real knowledge of diamonds. Let's face it, if you are planning on spending the kind of money necessary to purchase diamonds, shouldn't you have an idea of what you are really looking for?

With The Diamond Guide, you will not only have a better understanding of why diamonds are so highly prized, you may actually be able to save some money and avoid being totally ripped off.

I hope this e-Book answers any questions you may have about diamonds!

Enjoy,

Tsu Nami